The global knitwear market continues to expand as consumer preferences shift toward comfort, versatility, and sustainable fashion. Knitwear, which includes sweaters, cardigans, t-shirts, dresses, activewear, and innerwear produced through knitting techniques, plays a crucial role in both casual and formal fashion segments.
The global knitwear industry was valued at US$ 732.5 Bn in 2024 and is projected to grow at a CAGR of 5.0% from 2025 to 2035, reaching approximately US$ 1,255.0 Bn by the end of 2035. Growth is driven by rising demand for athleisure, increasing disposable income, rapid urbanization, and the expansion of online retail platforms.
Key Market Drivers
1. Rising Demand for Comfortable and Casual Wear
Consumers increasingly prefer comfortable clothing for daily wear, especially with the growing trend of hybrid work models. Knitwear products such as sweatshirts, hoodies, leggings, and t-shirts are gaining popularity due to their flexibility and softness.
2. Growth of Athleisure and Activewear
Athleisure continues to blur the lines between sportswear and casual fashion. Knit fabrics are widely used in activewear due to their stretchability, breathability, and moisture-wicking properties. This trend significantly boosts the global knitwear market.
3. Expansion of E-commerce and Fast Fashion
The rise of online shopping platforms and fast fashion brands has accelerated knitwear sales. Digital marketing strategies, influencer promotions, and easy return policies have enhanced consumer access to global knitwear brands.
4. Sustainable and Eco-Friendly Production
Consumers are becoming more conscious about environmental impact. Brands are increasingly using organic cotton, recycled fibers, and sustainable production methods to meet demand for eco-friendly knitwear.
Market Trends
Technological Advancements in Knitting
Automation and 3D knitting technologies are transforming the knitwear industry. These technologies reduce waste, improve efficiency, and enable customized designs.
Premiumization of Knitwear
Luxury knitwear brands are focusing on high-quality materials such as cashmere, merino wool, and silk blends. Premium knitwear is gaining traction in developed markets.
Seasonal and Fashion Cycles
Knitwear demand fluctuates seasonally, especially in colder regions. However, lightweight knitwear options have expanded the market beyond winter collections.
Regional Outlook
North America
North America holds a significant share due to strong consumer spending, a well-established retail network, and high demand for branded apparel.
Europe
Europe remains a major knitwear market driven by luxury fashion brands and sustainable clothing trends. Countries such as Italy, France, and the UK contribute significantly.
Asia Pacific
Asia Pacific is expected to witness the fastest growth during the forecast period. Rapid urbanization, rising middle-class income, and expanding online retail platforms in countries like China and India are key growth factors.
Middle East & Africa and Latin America
These regions are emerging markets with increasing fashion awareness and expanding retail infrastructure.
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Competitive Landscape
The knitwear market is highly competitive, with global brands competing on pricing, innovation, sustainability, and brand identity.
Key companies profiled include:
- Adidas AG
- Gap Inc.
- Fast Retailing Co., Ltd.
- Marks and Spencer Group plc.
- Gildan Activewear Inc.
- Hackett Ltd
- Abercrombie & Fitch Co.
- Loro Piana S.P.A.
- Ralph Lauren Corp.
- Lacoste
- The Nautical Company (UK) Ltd.
- Victoria’s Secret
- YOOX NET-A-PORTER GROUP
- H&M Group
- Others
These companies focus on:
- Expanding product portfolios
- Leveraging sustainable materials
- Strengthening online distribution channels
- Collaborating with designers and influencers
- Expanding into emerging markets
Strategic acquisitions and partnerships also play a key role in maintaining market competitiveness.
Challenges in the Knitwear Market
Despite steady growth, the industry faces challenges such as:
- Fluctuating raw material prices
- Supply chain disruptions
- Environmental regulations
- Intense competition from low-cost manufacturers
Companies are responding by optimizing supply chains and investing in sustainable production technologies.
Future Outlook
The global knitwear market is expected to maintain stable growth through 2035. Increasing demand for sustainable apparel, expansion of online fashion platforms, and innovation in knitting technologies will shape the industry’s future.
Brands that prioritize sustainability, digital transformation, and customer engagement are likely to gain competitive advantages in the coming years.
Frequently Asked Questions (FAQs)
1. What is the current size of the knitwear market?
The global knitwear market was valued at US$ 732.5 Bn in 2024.
2. What is the projected market size by 2035?
The market is expected to reach US$ 1,255.0 Bn by 2035, growing at a CAGR of 5.0%.
3. What factors are driving market growth?
Key drivers include rising demand for comfortable apparel, growth in athleisure, expansion of e-commerce, and increasing focus on sustainability.
4. Which region is expected to grow the fastest?
Asia Pacific is projected to witness the fastest growth due to rising disposable income and expanding retail infrastructure.
5. Who are the major players in the knitwear market?
Leading companies include Adidas AG, Gap Inc., Fast Retailing Co., Ltd., H&M Group, Ralph Lauren Corp., and others.
