Sean Cercone Establishes Boutique Theatrical Licensing Company
Industry stalwart Sean Cercone has unveiled his latest venture, The Licensing House, a specialized imprint focused on representing theatrical works across various markets.
The new company emerges from Cercone's extensive experience as founder and CEO of Broadway Licensing Global, where he oversaw the licensing of more than 24,000 annual productions. His impressive portfolio includes collaborations with renowned playwrights Arthur Miller, Tennessee Williams, and Lynn Nottage, alongside popular titles such as "Harry Potter and the Cursed Child" and "Clue."
"I wanted to create a home where each show receives the kind of bespoke attention and long-range planning it truly deserves," Cercone explained about his motivation behind launching the boutique agency.
The Licensing House debuts with a select catalog featuring Barry Manilow's "Harmony: A New Musical," along with "Stranger Sings: The Musical Parody" and "Camp Kappawana: The Musical."
Joining Cercone in leadership roles are David Abbinanti as Vice President of Content and Scott Prisand as Vice President of Business Development. The company has strategically partnered with The Kaufer Group to manage global distribution initiatives.
Cercone emphasized the company's holistic approach: "We will work hand in hand with authors and rights holders to think about professional, international, amateur, and educational markets, building a long-term roadmap instead of just processing paperwork."
The intentionally selective nature of The Licensing House reflects Cercone's vision to provide comprehensive representation that protects creative works while expanding their reach to diverse communities and stages worldwide.
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